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CASE STUDIES
Bateel — Beyond Dates

We met Bateel at a crucial time in its remarkable rise to success. Long famous in the Middle East for elevating dates to deluxe status, Bateel was in the process of becoming a global player in the gourmet food market. Our challenge was to facilitate that brand shift, enhancing Bateel’s image through elegant communications tools designed to global standards of excellence. Our first step was the design of a superb corporate brochure, followed by the creation and implementation of Bateel’s elegant e-commerce capable website. The crowning touch - and our biggest challenge - was the preparation of the beautiful coffee table book: A Culinary Journey in Praise of Fine Food. Look for it in Bateel boutiques around the world.
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